Keith Duffy & Pureheart Publishing

In April, Evolve paired former member of Irish boy band, Boyzone, and current member of Boyzlife, Keith Duffy, with Pureheart Publishing for a campaign media day.

The campaign, Edward Pureheart and the Forever Children’ book launch, media day took place on 16th April and consisted of both broadcast interviews and print/online interviews with Keith. Keith acted as an independent ambassador and of someone who is an expert about the subject of learning disabilities and learning difficulties, gained from their own personal experiences through work and home life. He softly promoted the book as a way of getting people to understand more about learning disabilities but also to encourage families with someone who has a learning disability to purchase the book. Having a daughter with autism, this was very close to Keith’s heart, and as a result, he was the perfect person for the campaign.