James Haskell & Safer Essex Roads
In October, Evolve paired former England international and Wasps flanker, and media personality, James Haskell, with Safer Essex Roads for a campaign.
In October, Evolve paired former England international and Wasps flanker, and media personality, James Haskell, with Safer Essex Roads for a campaign.
James took part in a filming day at South Woodham Ferrers Rugby Club in Essex. Here, he was filmed for an advert focussing on raising awareness of drink driving in Essex during the Christmas period. The advert was then to be featured online in the lead up to Christmas 2024, with James also sharing the content on his social channels.
As a well-recognised and respected personality to various generations, James was the ideal person for the campaign. His online presence and social media following were excellent attributes to help with the impact and reach of the advert.
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