Matt Tebbutt & Whitworths

In July, Evolve paired chef and host of BBC’s Saturday Kitchen, Matt Tebbutt, with Whitworth’s for their campaign promoting the nutritional benefits of dried fruit, nuts and seeds.

Matt fronted their campaign to share their key messages to encourage the public to change the way they think about dried fruit, nuts and seeds. They were aiming to prove how they are a powerful source of macro and micronutrients a much-needed nutrition boost to diets. Whitworths pitched the story to national media and offered a number of the titles the opportunity of an interview with Matt. Matt provided a quote for to be used in the press release; a recipe suggestion which included dried fruit, nuts and seeds; took part in media interviews; and posted on his social media channel.

As a well-known and high-respected chef, Matt was the ideal person to be the face of the campaign. He brought a reassurance of the key messages to the public and used his expertise to provide inspiration of how to use the ingredients in daily life.