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Case Studies

Stephanie Davis and Polly

Life insurance providers Polly were on the lookout for famous mums to help promote their campaign. With a large number of UK mums not having life insurance cover, the team at Evolve put forward Hollyoaks and Celebrity Big Brother star Stephanie Davis for the role. A young mother herself, she was able to accurately portray the difficulties of motherhood while reinforcing the importance of being covered for every eventuality.

A large portion of mothers in the UK do not have life insurance cover in place. This means, if the worst does happen, their children may be at an even greater risk. Polly is a life insurance company that places a focus on providing mothers with the very best level of cover.

To help their message reach the masses, they required a celebrity mother to take part in a filming day. We helped to source Hollyoaks actress and Celebrity Big Brother and Celebs Go Dating star Stephanie Davis for the role.

Polly’s videographers sat down with Stephanie and discussed her experiences with parenthood. During the filming, Stephanie gave her message to all UK mums, explaining why life insurance is so important.

Then, Polly used the footage to create sponsored posts that they published across their social media channels.

Stephanie Davies

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