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Case Studies

Teddy Sheringham and the Daily Mirror

As the nation prepared to see the England football team play its first major final since 1966, The Daily Mirror was keen to get the views of a former England international to preview the historic event. At Evolve, we put the publication in touch with former England, Manchester United and Tottenham forward Teddy Sheringham.

Evolve supplied legendary English striker, Teddy Sheringham, to The Daily Mirror as part of the newspaper’s preview of the Euro 2020 final between England and Italy. As someone who has represented England at the highest level and tasted both success and disappointment on the world’s stage, he was the perfect personality to offer his views on the match.

In an exclusive interview, Teddy urged his former friend, teammate and England manager Gareth Southgate to make history and ‘go and win it’ for the nation. During the piece, he also lifted the lid with his friendship with Southgate and the heartbreak he felt at being part of England’s last European Championships on home soil, at Euro 96.

While England sadly lost to Italy on penalties, Teddy’s article was the perfect taster to get fans in the mood for the final.

The Daily Mirror
Teddy Sheringham

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