Rory Sutherland
Who is Rory Sutherland?
Rory Sutherland is a British advertising executive, author and speaker. He is Vice Chairman of Ogilvy UK and Founder of its behavioural science practice.
What are Rory Sutherland’s main achievements?
Rory Sutherland has spent his career at Ogilvy, rising to Vice Chairman of the UK operation. In 2012 he established the agency’s behavioural science practice, applying insights from psychology and economics to marketing challenges rather than relying solely on traditional advertising methods.
Rory served as president of the Institute of Practitioners in Advertising from 2008 to 2012. He is author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense, published by Penguin, which argues that human decision-making is driven by perception and psychology rather than pure logic. He also co-authored Transport for Humans with Pete Dyson, examining how behavioural science can improve transport design and planning.
Rory is a TED speaker whose talks have been viewed millions of times, and he also writes a fortnightly column for The Spectator. His work focuses on why apparently irrational approaches can solve problems more effectively than logical ones, and how changing perception can be more powerful than changing reality.
What kind of topics does Rory Sutherland cover at events?
- Business – Rory explores how businesses can apply behavioural science to solve problems, create value and challenge assumptions about rational decision-making.
- Leadership – Rory discusses how leaders can think differently about strategy, innovation and problem-solving by understanding human psychology and perception.
- Marketing – Rory examines how marketing works through psychology rather than logic, why perception matters more than reality and how to create effective campaigns.
If you want Rory Sutherland to cover something specific, don’t hesitate to get in touch with Evolve today.
Why should you hire Rory Sutherland for your next event?
Rory Sutherland challenges audiences to rethink assumptions about logic, decision-making and value creation. His blend of advertising experience, behavioural science expertise and provocative thinking offers fresh perspectives on business problems.
How to hire Rory Sutherland for your next event?
Book advertising executive and behavioural science expert Rory Sutherland with Evolve for your next event.
For more information on how to hire Rory Sutherland for your next event or private function, make an enquiry or email us at agent@evolve-agency.co.uk
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