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Case Studies

Edwina Currie & Slingo

Betting Brand, Slingo, was looking for someone to take part in five virtual media interviews throughout the course of ITV’s I’m A Celebrity: Get Me Out Of Here 2022 series. This was with a focus to provide commentary on Matt Hancock. Evolve recommended former campmate and politician Edwina Currie. The interviews featured in a range of publications, including The Sun, The Mirror, Express, OK!, Entertainment Daily, London Loves Business and Showbiz Cheat Sheet – a US website.

Edwina Currie And Slingo

Betting Brand, Slingo, was looking for someone to take part in five virtual media interviews throughout the course of ITV’s I’m A Celebrity: Get Me Out Of Here 2022 series. This was with a focus to provide commentary on Matt Hancock. Evolve recommended former campmate and politician Edwina Currie.

Edwina drew on her experience on the show as a former politician in 2014, and was able to advise on how she thought the contestants, members of public, and politicians, would react to his appearance and decision to go in the jungle.

The interviews featured in a range of publications, including The Sun, The Mirror, Express, OK!, Entertainment Daily, London Loves Business and Showbiz Cheat Sheet – a US website. There were also several regional titles, including Birmingham Live, Belfast Post, Nottingham Post and Daily Record. As a former politician who entered the show herself, Edwina was able to explain Matt’s likely thought process and reaction to jungle-life, making her the ideal fit for the interviews.

CLIENT
Slingo
SPEAKER
Edwina Currie

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